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The world of Taylor Swift is made up of her fans

Aug 29, 2025

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11 min read

The world of Taylor Swift is made up of her fans

It’s their complex, rich, and beautiful lives that make the orbit endure

Allie Lehman
Allie Lehman
How a Netflix cake artist multiplies fandom through teaching

Aug 26, 2025

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8 min read

How a Netflix cake artist multiplies fandom through teaching

Why Julie McAllister refuses to gatekeep her talent and her art

Allie Lehman
Allie Lehman
I made you a map

Aug 22, 2025

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4 min read

I made you a map

A first look at The Orbit of (Huge) Fandom

Allie Lehman
Allie Lehman
Fans don’t want to be “consumers”

Aug 19, 2025

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3 min read

Fans don’t want to be “consumers”

My framework for fandom + business. Plus, 7 lessons just for you.

Allie Lehman
Allie Lehman
Inside the Anthony Bourdain fandom and subreddit

Aug 15, 2025

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10 min read

Inside the Anthony Bourdain fandom and subreddit

“This community isn’t built on the idea that we all knew him. It’s built on the reality that he had an impact on us — and that impact is worth talking about.”

Allie Lehman
Allie Lehman
Lauren of Ricki Beach Club on building influencer collabs that actually work

Aug 12, 2025

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6 min read

Lauren of Ricki Beach Club on building influencer collabs that actually work

"A lot of influencers really care deeply about their fandoms. They protect it, covet it, and want to serve them."

Allie Lehman
Allie Lehman
This week in fan capital

Aug 8, 2025

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5 min read

This week in fan capital

Patreon has passed $10 billion in fan payments to creators

Allie Lehman
Allie Lehman
Fan-led growth: how and why memberships work

Aug 5, 2025

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13 min read

Fan-led growth: how and why memberships work

Jen from Memberful shares what you need to know before launching one

Allie Lehman
Allie Lehman
The magic of loving something with your whole life

Aug 1, 2025

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7 min read

The magic of loving something with your whole life

"I didn’t want to be saved; I wanted the sword."

Allie Lehman
Allie Lehman
Why Alisha Ramos treats Downtime like a shared space, not a broadcast

Jul 29, 2025

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14 min read

Why Alisha Ramos treats Downtime like a shared space, not a broadcast

"The biggest misunderstanding about building community around writing is equating 'building community' to 'publishing writing.'"

Allie Lehman
Allie Lehman
Wrestling pulls fans in and hands them a role

Jul 25, 2025

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8 min read

Wrestling pulls fans in and hands them a role

“The fans are the third character"

Allie Lehman
Allie Lehman
How Caitlin Cooper built a business and a community on Patreon

Jul 22, 2025

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17 min read

How Caitlin Cooper built a business and a community on Patreon

“It was never that I didn’t belong, I just didn’t have anyone to belong with.”

Allie Lehman
Allie Lehman
Book clubs work because fandom feels better together

Jul 18, 2025

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7 min read

Book clubs work because fandom feels better together

Why books are better with people, and people are better with books

Allie Lehman
Allie Lehman
Jamie Beck on creating a space for her audience

Jul 15, 2025

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15 min read

Jamie Beck on creating a space for her audience

"It was a direct response to social media abandoning community."

Allie Lehman
Allie Lehman
Welcome to Huge Fan

Jul 2, 2025

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1 min read

Welcome to Huge Fan

What it is and what it's not

Allie Lehman
Allie Lehman

Where fandom meets business and belonging.

© 2026 Huge Fan.
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