The future is going to be full of things that look real. Fandom is one of the few things that still is.
Apr 7, 2026
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4 min read
Fan Capital
Stop shrinking something that actually wants to expand
Mar 20, 2026
Business of Fandom
Fan Orbit
Most people confuse the two
Apr 14, 2026
3 min read
A new series on finding the right channel for your fan orbit.
Nov 15, 2025
Listen to me talk about all of this on INSIDE + OUTSIDE with Jessica Murnane
Nov 4, 2025
2 min read
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A first look at The Orbit of (Huge) Fandom
Aug 22, 2025
My framework for fandom + business. Plus, 7 lessons just for you.
Aug 19, 2025
6 min read
High-end memberships can work but they aren't a substitute for fandom
Feb 10, 2026
It’s their complex, rich, and beautiful lives that make the orbit endure
Aug 29, 2025
11 min read
The screenshot + quote graphic is one of the most powerful forms of modern fandom
Oct 21, 2025
5 min read
“This community isn’t built on the idea that we all knew him. It’s built on the reality that he had an impact on us — and that impact is worth talking about.”
Aug 15, 2025
10 min read
Meet the woman who turned Sex and the City fandom into scholarship, one pair of Manolos at a time.
Oct 14, 2025
8 min read
“It was never that I didn’t belong, I just didn’t have anyone to belong with.”
Jul 22, 2025
17 min read
"Hosting is the launching pad to connect."
Sep 2, 2025
Bindery Books is reorganizing publishing around trust
Mar 3, 2026
And why fandom keeps trying to rebuild it
Feb 17, 2026
7 min read
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