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The person closest to the reader wins

The person closest to the reader wins

Bindery Books is reorganizing publishing around trust

Mar 3, 2026

•

3 min read

Business of Fandom

The internet David Bowie imagined

The internet David Bowie imagined

And why fandom keeps trying to rebuild it

Feb 17, 2026

•

7 min read

Why are you trying to limit your fandom?

Business of Fandom

Why are you trying to limit your fandom?

Stop shrinking something that actually wants to expand

Mar 20, 2026

•

4 min read

MOST POPULAR

How to pick the right place for your people

How to pick the right place for your people

A new series on finding the right channel for your fan orbit.

Nov 15, 2025

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4 min read

Fan Orbit

Lake monsters + fandoms + Substack drama + Zingerman’s

Lake monsters + fandoms + Substack drama + Zingerman’s

Listen to me talk about all of this on INSIDE + OUTSIDE with Jessica Murnane

Nov 4, 2025

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2 min read

THE ORBIT OF HUGE FANDOM

I made you a map

I made you a map

A first look at The Orbit of (Huge) Fandom

Aug 22, 2025

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4 min read

Fans don’t want to be “consumers”

Fans don’t want to be “consumers”

My framework for fandom + business. Plus, 7 lessons just for you.

Aug 19, 2025

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6 min read

People are paying to live inside smaller ecosystems of meaning

People are paying to live inside smaller ecosystems of meaning

High-end memberships can work but they aren't a substitute for fandom

Feb 10, 2026

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6 min read


FANDOM FEATURES

The world of Taylor Swift is made up of her fans

The world of Taylor Swift is made up of her fans

It’s their complex, rich, and beautiful lives that make the orbit endure

Aug 29, 2025

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11 min read

From screen to screenshot: the age of frameposting

From screen to screenshot: the age of frameposting

The screenshot + quote graphic is one of the most powerful forms of modern fandom

Oct 21, 2025

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5 min read

Inside the Anthony Bourdain fandom and subreddit

Inside the Anthony Bourdain fandom and subreddit

“This community isn’t built on the idea that we all knew him. It’s built on the reality that he had an impact on us — and that impact is worth talking about.”

Aug 15, 2025

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10 min read


BUSINESS OF FANDOM

How @carriebradshaws_outfits became a living museum

How @carriebradshaws_outfits became a living museum

Meet the woman who turned Sex and the City fandom into scholarship, one pair of Manolos at a time.

Oct 14, 2025

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8 min read

How Caitlin Cooper built a business and a community on Patreon

How Caitlin Cooper built a business and a community on Patreon

“It was never that I didn’t belong, I just didn’t have anyone to belong with.”

Jul 22, 2025

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17 min read

Dan Pelosi shows that fandom is built by great hosts

Dan Pelosi shows that fandom is built by great hosts

"Hosting is the launching pad to connect."

Sep 2, 2025

•

8 min read

All Posts

Why are you trying to limit your fandom?

Stop shrinking something that actually wants to expand

Mar 20, 2026

•

4 min read

Why are you trying to limit your fandom?

The person closest to the reader wins

Bindery Books is reorganizing publishing around trust

Mar 3, 2026

•

3 min read

The person closest to the reader wins

The internet David Bowie imagined

And why fandom keeps trying to rebuild it

Feb 17, 2026

•

7 min read

The internet David Bowie imagined

Participation > audience size

What fandom reveals about participation, community attachment, and how creative industries are changing.

Feb 13, 2026

•

6 min read

Participation > audience size

People are paying to live inside smaller ecosystems of meaning

High-end memberships can work but they aren't a substitute for fandom

Feb 10, 2026

•

6 min read

People are paying to live inside smaller ecosystems of meaning
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