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The internet David Bowie imagined

Feb 17, 2026

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7 min read

The internet David Bowie imagined

And why fandom keeps trying to rebuild it

Allie Lehman
Allie Lehman
Participation > audience size

Feb 13, 2026

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6 min read

Participation > audience size

What fandom reveals about participation, community attachment, and how creative industries are changing.

Allie Lehman
Allie Lehman
People are paying to live inside smaller ecosystems of meaning

Feb 10, 2026

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6 min read

People are paying to live inside smaller ecosystems of meaning

High-end memberships can work but they aren't a substitute for fandom

Allie Lehman
Allie Lehman
Part 4 of 4: The Community Channel

Dec 23, 2025

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5 min read

Part 4 of 4: The Community Channel

If you stopped showing up, what would still be happening?

Allie Lehman
Allie Lehman
Part 3 of 4: The Intimacy Channel

Dec 16, 2025

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5 min read

Part 3 of 4: The Intimacy Channel

How close do you actually want to be to your fans?

Allie Lehman
Allie Lehman
Part 2 of 4: The Ownership Channel

Dec 9, 2025

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8 min read

Part 2 of 4: The Ownership Channel

Plus 9 questions to ask before you commit to one!

Allie Lehman
Allie Lehman
The future belongs to brands with fans

Dec 5, 2025

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8 min read

The future belongs to brands with fans

This week's fan coverage plus 5 takeaways from me to you.

Allie Lehman
Allie Lehman
Part 1 of 4: The Discovery Channel

Dec 2, 2025

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6 min read

Part 1 of 4: The Discovery Channel

The beginning of a series on choosing the right channel for your orbit.

Allie Lehman
Allie Lehman
How to pick the right place for your people

Nov 15, 2025

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4 min read

How to pick the right place for your people

A new series on finding the right channel for your fan orbit.

Allie Lehman
Allie Lehman
At The Dub, women’s sports get the airtime they deserve

Nov 11, 2025

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7 min read

At The Dub, women’s sports get the airtime they deserve

“I had never watched a women’s game with the sound on”

Allie Lehman
Allie Lehman
Who runs culture? The fans do.

Nov 7, 2025

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8 min read

Who runs culture? The fans do.

Florence Welch channels Buffy, Lionsgate hires TikTok fans (yes!!), and Star Wars debates who the galaxy is for (again).

Allie Lehman
Allie Lehman
Lake monsters + fandoms + Substack drama + Zingerman’s

Nov 4, 2025

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2 min read

Lake monsters + fandoms + Substack drama + Zingerman’s

Listen to me talk about all of this on INSIDE + OUTSIDE with Jessica Murnane

Allie Lehman
Allie Lehman
The ache of belonging: Katie Parla on Rome

Oct 31, 2025

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7 min read

The ache of belonging: Katie Parla on Rome

"I feel sick when I’m not there. I hate not being there.”

Allie Lehman
Allie Lehman
From screen to screenshot: the age of frameposting

Oct 21, 2025

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5 min read

From screen to screenshot: the age of frameposting

The screenshot + quote graphic is one of the most powerful forms of modern fandom

Allie Lehman
Allie Lehman
The cult of the menu ghost

Oct 17, 2025

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7 min read

The cult of the menu ghost

I still think about the Chicken Caesar Pita at Chili’s

Allie Lehman
Allie Lehman
How @carriebradshaws_outfits became a living museum

Oct 14, 2025

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8 min read

How @carriebradshaws_outfits became a living museum

Meet the woman who turned Sex and the City fandom into scholarship, one pair of Manolos at a time.

Allie Lehman
Allie Lehman
Are haters fans on a bad day?

Oct 10, 2025

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5 min read

Are haters fans on a bad day?

A fandom that becomes all critique and no care eventually collapses.

Allie Lehman
Allie Lehman
It's Showgirl week and Supernatural turns 20.

Sep 30, 2025

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7 min read

It's Showgirl week and Supernatural turns 20.

Plus...a new study shows why women are the most powerful sports fans in the world.

Allie Lehman
Allie Lehman
More than stuff: why we collect

Sep 26, 2025

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5 min read

More than stuff: why we collect

From Beanie Babies to Labubus, the thrill of collecting goes deep

Allie Lehman
Allie Lehman
When “I love this” becomes “I live here”

Sep 23, 2025

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4 min read

When “I love this” becomes “I live here”

Why some fans decorate, and others reconstruct entire worlds.

Allie Lehman
Allie Lehman
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