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Fans hate an ending

May 21, 2026

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3 min read

Fans hate an ending

Plus some observations about fan mythology and my own fans

Allie Lehman
Allie Lehman
Leaked songs, pop star texts, and Dr Pepper chapstick

May 15, 2026

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4 min read

Leaked songs, pop star texts, and Dr Pepper chapstick

Three stories about fandom that you may have missed

Allie Lehman
Allie Lehman
Fanfiction feels different at 3 a.m.

May 8, 2026

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2 min read

Fanfiction feels different at 3 a.m.

A few thoughts on fanfiction, fandom spaces, and atmosphere.

Allie Lehman
Allie Lehman
Reframing cookbooks as a part of fandom

May 1, 2026

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3 min read

Reframing cookbooks as a part of fandom

There’s a reason people keep them next to their bed

Allie Lehman
Allie Lehman
Three stories about fans

Apr 21, 2026

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2 min read

Three stories about fans

And what they reveal about time, care, and control.

Allie Lehman
Allie Lehman
Fans love you. Communities connect with each other.

Apr 14, 2026

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3 min read

Fans love you. Communities connect with each other.

Most people confuse the two

Allie Lehman
Allie Lehman
Be weird about it.

Apr 7, 2026

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4 min read

Be weird about it.

The future is going to be full of things that look real. Fandom is one of the few things that still is.

Allie Lehman
Allie Lehman
Why are you trying to limit your fandom?

Mar 20, 2026

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4 min read

Why are you trying to limit your fandom?

Stop shrinking something that actually wants to expand

Allie Lehman
Allie Lehman
The person closest to the reader wins

Mar 3, 2026

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3 min read

The person closest to the reader wins

Bindery Books is reorganizing publishing around trust

Allie Lehman
Allie Lehman
The internet David Bowie imagined

Feb 17, 2026

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7 min read

The internet David Bowie imagined

And why fandom keeps trying to rebuild it

Allie Lehman
Allie Lehman
Participation > audience size

Feb 13, 2026

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6 min read

Participation > audience size

What fandom reveals about participation, community attachment, and how creative industries are changing.

Allie Lehman
Allie Lehman
People are paying to live inside smaller ecosystems of meaning

Feb 10, 2026

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6 min read

People are paying to live inside smaller ecosystems of meaning

High-end memberships can work but they aren't a substitute for fandom

Allie Lehman
Allie Lehman
Part 4 of 4: The Community Channel

Dec 23, 2025

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5 min read

Part 4 of 4: The Community Channel

If you stopped showing up, what would still be happening?

Allie Lehman
Allie Lehman
Part 3 of 4: The Intimacy Channel

Dec 16, 2025

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5 min read

Part 3 of 4: The Intimacy Channel

How close do you actually want to be to your fans?

Allie Lehman
Allie Lehman
Part 2 of 4: The Ownership Channel

Dec 9, 2025

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8 min read

Part 2 of 4: The Ownership Channel

Plus 9 questions to ask before you commit to one!

Allie Lehman
Allie Lehman
The future belongs to brands with fans

Dec 5, 2025

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8 min read

The future belongs to brands with fans

This week's fan coverage plus 5 takeaways from me to you.

Allie Lehman
Allie Lehman
Part 1 of 4: The Discovery Channel

Dec 2, 2025

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6 min read

Part 1 of 4: The Discovery Channel

The beginning of a series on choosing the right channel for your orbit.

Allie Lehman
Allie Lehman
How to pick the right place for your people

Nov 15, 2025

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4 min read

How to pick the right place for your people

A new series on finding the right channel for your fan orbit.

Allie Lehman
Allie Lehman
At The Dub, women’s sports get the airtime they deserve

Nov 11, 2025

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7 min read

At The Dub, women’s sports get the airtime they deserve

“I had never watched a women’s game with the sound on”

Allie Lehman
Allie Lehman
Who runs culture? The fans do.

Nov 7, 2025

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8 min read

Who runs culture? The fans do.

Florence Welch channels Buffy, Lionsgate hires TikTok fans (yes!!), and Star Wars debates who the galaxy is for (again).

Allie Lehman
Allie Lehman
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