What we love matters.

Huge Fan is about how that love becomes business, community, and belonging. It’s a look behind the scenes of modern fandom, from celebrity book clubs to fan-run podcasts to the ways that brands, creators, and talent interact with and monetize their audiences.

You’ll find interviews, fan behavior deep dives, curated lists, and stories about what fans actually value.

I’m Allie Lehman, founder of Wonderly, a creative agency that helps digital-first creators own everything: their brand, their site, and the connection to their audience.

I’ve also been a huge fan of fandom itself ever since I signed up for the Scottie Pippen fan club in grade school because my best friend was a super fan. Now I get to help people who inspire their own fan communities every day.

Huge Fan is for anyone curious about how we love things and how that love shapes culture. Whether you are building a brand, launching a membership, or just fascinated by fandom like me, I hope you enjoy your time here.