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Business of Fandom

Everything you need to design a fan experience that’s built to last.


Why are you trying to limit your fandom?

Mar 20, 2026

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4 min read

Why are you trying to limit your fandom?

Stop shrinking something that actually wants to expand

Allie Lehman
Allie Lehman
The person closest to the reader wins

Mar 3, 2026

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3 min read

The person closest to the reader wins

Bindery Books is reorganizing publishing around trust

Allie Lehman
Allie Lehman
People are paying to live inside smaller ecosystems of meaning

Feb 10, 2026

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6 min read

People are paying to live inside smaller ecosystems of meaning

High-end memberships can work but they aren't a substitute for fandom

Allie Lehman
Allie Lehman
At The Dub, women’s sports get the airtime they deserve

Nov 11, 2025

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7 min read

At The Dub, women’s sports get the airtime they deserve

“I had never watched a women’s game with the sound on”

Allie Lehman
Allie Lehman
Fans don’t want to be “consumers”

Aug 19, 2025

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6 min read

Fans don’t want to be “consumers”

My framework for fandom + business. Plus, 7 lessons just for you.

Allie Lehman
Allie Lehman
Fan-led growth: how and why memberships work

Aug 5, 2025

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13 min read

Fan-led growth: how and why memberships work

Jen from Memberful shares what you need to know before launching one

Allie Lehman
Allie Lehman

Where fandom meets business and belonging.

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