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Oliver Buchannon
Allie Lehman

The person closest to the reader wins

Mar 3, 2026

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3 min read

The person closest to the reader wins

Bindery Books is reorganizing publishing around trust

The internet David Bowie imagined

Feb 17, 2026

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7 min read

The internet David Bowie imagined

And why fandom keeps trying to rebuild it

Participation > audience size

Feb 13, 2026

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6 min read

Participation > audience size

What fandom reveals about participation, community attachment, and how creative industries are changing.

People are paying to live inside smaller ecosystems of meaning

Feb 10, 2026

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6 min read

People are paying to live inside smaller ecosystems of meaning

High-end memberships can work but they aren't a substitute for fandom

Part 4 of 4: The Community Channel

Dec 23, 2025

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5 min read

Part 4 of 4: The Community Channel

If you stopped showing up, what would still be happening?

Part 3 of 4: The Intimacy Channel

Dec 16, 2025

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5 min read

Part 3 of 4: The Intimacy Channel

How close do you actually want to be to your fans?

Part 2 of 4: The Ownership Channel

Dec 9, 2025

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8 min read

Part 2 of 4: The Ownership Channel

Plus 9 questions to ask before you commit to one!

The future belongs to brands with fans

Dec 5, 2025

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8 min read

The future belongs to brands with fans

This week's fan coverage plus 5 takeaways from me to you.

Part 1 of 4: The Discovery Channel

Dec 2, 2025

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6 min read

Part 1 of 4: The Discovery Channel

The beginning of a series on choosing the right channel for your orbit.

How to pick the right place for your people

Nov 15, 2025

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4 min read

How to pick the right place for your people

A new series on finding the right channel for your fan orbit.

At The Dub, women’s sports get the airtime they deserve

Nov 11, 2025

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7 min read

At The Dub, women’s sports get the airtime they deserve

“I had never watched a women’s game with the sound on”

Who runs culture? The fans do.

Nov 7, 2025

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8 min read

Who runs culture? The fans do.

Florence Welch channels Buffy, Lionsgate hires TikTok fans (yes!!), and Star Wars debates who the galaxy is for (again).

Lake monsters + fandoms + Substack drama + Zingerman’s

Nov 4, 2025

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2 min read

Lake monsters + fandoms + Substack drama + Zingerman’s

Listen to me talk about all of this on INSIDE + OUTSIDE with Jessica Murnane

The ache of belonging: Katie Parla on Rome

Oct 31, 2025

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7 min read

The ache of belonging: Katie Parla on Rome

"I feel sick when I’m not there. I hate not being there.”

From screen to screenshot: the age of frameposting

Oct 21, 2025

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5 min read

From screen to screenshot: the age of frameposting

The screenshot + quote graphic is one of the most powerful forms of modern fandom

The cult of the menu ghost

Oct 17, 2025

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7 min read

The cult of the menu ghost

I still think about the Chicken Caesar Pita at Chili’s

How @carriebradshaws_outfits became a living museum

Oct 14, 2025

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8 min read

How @carriebradshaws_outfits became a living museum

Meet the woman who turned Sex and the City fandom into scholarship, one pair of Manolos at a time.

Are haters fans on a bad day?

Oct 10, 2025

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5 min read

Are haters fans on a bad day?

A fandom that becomes all critique and no care eventually collapses.

It's Showgirl week and Supernatural turns 20.

Sep 30, 2025

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7 min read

It's Showgirl week and Supernatural turns 20.

Plus...a new study shows why women are the most powerful sports fans in the world.

More than stuff: why we collect

Sep 26, 2025

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5 min read

More than stuff: why we collect

From Beanie Babies to Labubus, the thrill of collecting goes deep

When “I love this” becomes “I live here”

Sep 23, 2025

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4 min read

When “I love this” becomes “I live here”

Why some fans decorate, and others reconstruct entire worlds.

Fashion as fandom, explained by Ryan Shaw

Sep 19, 2025

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12 min read

Fashion as fandom, explained by Ryan Shaw

You’ve made it into the club... only to find another club.

The playbook for a sustainable creator career

Sep 16, 2025

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11 min read

The playbook for a sustainable creator career

Adam Krasner of Two West shares how category leaders build fandoms and diversify revenue

How far would you go for your favorite drink?

Sep 12, 2025

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9 min read

How far would you go for your favorite drink?

This is the story of a bartender who loved one cocktail so much, he rebuilt it from scratch.

Stop trying to hack fandom

Sep 9, 2025

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4 min read

Stop trying to hack fandom

Let fans transform the thing they love into something bigger

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Where fandom meets business and belonging.

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